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NEW TECHNOLOGY: Andy Stockwell of Lakeshore Cinemas displays a hard drive that holds a high-definition feature length, digital movie. The technology replaces the traditional film that has been used in cinemas for almost 100 years. Photograph by: Dan Janisse, Windsor Star
Lakeshore Cinemas has added some bite to its screening of Monsters vs. Aliens.
The independent movie house is the first of its kind in southwestern Ontario to add a new digital projector and 3-D system which makes the animated creatures seem to jump off the screen.
There are only a handful of the Christie CP2000-ZX digital projectors in use. Manufactured in Kitchener, Ont., they convert images from a VHS-sized, hard-drive cartridge rather than conventional spools of 35-mm film.
Cost to the theatre is in "the six figures," said operations manager Andy Stockwell.
But the projector should soon start paying for itself with crystal-sharp images and ease of use.
Lakeshore is also the first in Canada to purchase a state-of-the-art 3-D system made by the U.S. firm Master Image.
The theatre will now be able to show several animated 3-D movies that are scheduled for release in the coming months, including the new Monsters vs. Aliens opening today, Disney's Up in May, and three blockbuster summer releases in July -- Fox's Ice Age: Dawn of the Dinosaurs, Weinstein Co.'s Piranha 3D, and Disney's G-Force. To brighten the experience even more, Lakeshore has installed the latest in screen technology -- a Quebec-made, vinyl 37-by-24-foot silver screen. All this new gadgetry will cost you, though. There is a $3 surcharge for the 3-D version of Monsters vs. Aliens. Regular adult and youth (14-17) prices are $12.75, seniors and children $9.75.
tshaw@thestar.canwest.com